About Hooked: Students for Fair Trade
Our Core Values - Hooked Initiatives

Hooked is a student based, Not-For-Profit organisation. We operate as a trans-Tasman network advocating for fair trade products, policies and principles. The core objective of Hooked is to raise awareness of and increase demand in educational institutions and the wider community for global economic justice. This is primarily done through the ongoing promotion of and campaign for Fairtrade Certified products such as coffee, tea and chocolate. Hooked is endorsed and supported by Oxfam Australia and the Fair Trade Association of Australia and New Zealand (FTAANZ). We seek to create a unified and well-resourced student network, through both coordinating and assisting existing groups and aiding in the formation of new ones. Hooked is helping to leverage the student demand for Fairtrade products in negotiations with catering companies and cafes. Through our website and campaigning materials, such as T-shirts, information guides, DVDs and postcards, we seek to serve as an information resource for fair trade advocates.

Our core values:

- Seek justice- have an earnest hunger for fairness and equality
- Expose the truth- actively educate ourselves in truth
- Respond with life choices- commit to being ethical consumers
- Denounce the oppressor- denounce institutions, corporations and individuals which violate human rights
- Defend the powerless- apply time, energy and money on fighting injustice
- Plead for the unheard- be a voice for the poor, powerless and oppressed

Hooked Initiatives

• Fair Trade Procurement:
  Hooked works with active student campaigns across Australia and New Zealand to increase the demand for and sale of Fair Trade products and to work toward 100% Fair Trade.
• Fair Trade University Award Program:
  Hooked is working in conjunction with the FTAANZ to develop a Fair Trade policy and award scheme for educational institutions and businesses in Australia and New Zealand.
• Education and Resource Development
  Hooked has developed a series of materials for use in campaigning including T-shirts, postcards, badges, Zines, DVDs, a short film, fact sheets, websites and online forums. It also endeavours to continue to develop more resources and campaigning guides as well as running training workshops across Australia and New Zealand on a regular basis.
• Fair Trade Educators
  Hooked is working to establish a cross-Tasman network of Fair Trade Educators who can confidently present on Fair Trade in a variety of settings.
• Make Poverty History Campaign:
  Hooked has initiated the establishment of "Make Poverty History Coalitions" across campuses to focus on supporting this campaign and advocate for the role of Fair Trade procurement in poverty alleviation.
• The Fairwear Campaign
  Hooked is committed to purchasing, promoting and endorsing "No Sweatshop" labelled items of clothing and companies who adhere to the Homeworkers Code of Practice, as established by Fairwear.
• Environmental Sustainability
  Environmental sustainability is one of the key tenets of Fair Trade. Hooked is committed to, where possible, use 100% recycled post consumer paper, reuse and recycle, an employ campaign methods that reduce our ecological footprint.
• International Exchange/ Internships
  Hooked is in the process of establishing an internship system with South East Asian Fair Trade Cooperatives to help develop or consciousness of Fair Trade in the struggles of producers. It is the hope that these internships may become accredited university subjects.

To become a member of Hooked or to affiliate your trade group with us visit the Hooked website: www.hooked.org.au